Electronics & navigation
Chartplotter, Garmin LiveScope and Lowrance ActiveTarget installations, plus radar, autopilots, transducers and NMEA 2000 networking.
Plan an upgrade ↗
PORTLAND TO THE PACIFIC
Keeping you
on the water.
Mobile marine electrical & electronics in Portland and Astoria.
Real help for your next upgrade—and the problem keeping you at the dock.
Owner-operated by Bryan Friend · Mobile service across the PNW
45° N / PACIFIC NORTHWESTYOUR BOAT. READY FOR WHAT'S NEXT. ↓
FOLLOW ALONG ON FACEBOOK
Latest specials & work in progress.
Head over to our Facebook page for up-to-date specials, current installations and a look at what’s happening at Friendly Marine.
BRANDS WE CARRYGarminSimradLowranceMinn KotaVictron EnergyEpoch BatteriesACRStandard HorizonEGISPacerDigital Yacht
01 / MARINE SERVICE
Marine electronics installation
& electrical repair.
From finding an electrical fault to planning a full electronics refit, get practical help built around your boat and how you use it.
Electrical & power
Marine electrical troubleshooting and wiring repairs, lithium and AGM battery systems, charging upgrades and inverters.
Talk through your system ↗Fishing boat rigging
Trolling motor installs, sonar integration and equipment setups for your fishing style.
Get your boat dialed in ↗
THE RIGHT GEAR. THE RIGHT SETUP.02 / EQUIPMENT SALES
Your next upgrade.
Shipped to you.
Know what you want? Send the model number. Need help choosing? Tell us about your boat. We'll put together a quote and confirm availability, compatibility and shipping.
Request equipment pricing ↗Drop shipping available on eligible equipment. Pricing and delivery confirmed with your quote. Installation quoted separately.
03 / FROM THE DOCK
Completed installations & projects.
A closer look at our electronics, electrical and rigging projects. Tap any photo to view it full size.
MEET THE OWNER
I'm Bryan.
A boater, just like you.
Owner of Friendly Marine · Liveaboard sailor · Pacific Northwest boater
I've spent years living aboard my aluminum pilothouse sailboat, SV Friendship, and navigating the waters of the Pacific Northwest. From the Columbia River to the coast, I depend on the same kinds of electrical and electronics systems I help customers install and maintain.
That experience shapes Friendly Marine. I understand what it means when a charging issue interrupts a trip, a sonar setup isn't doing what you expected, or an upgrade needs to work with the equipment you already own.
My goal is straightforward: help you understand your options, build a setup that suits your boat, and get you back to enjoying the water.
Bryan Friend
Owner, Friendly Marine · The Sober Sailor
THE FRIENDLY MARINE DIFFERENCE
Personal service.
Practical boat experience.
- You work directly with the owner.
- Talk with the person helping plan and carry out your project. Your boat and your priorities guide the conversation.
- The right equipment for your use.
- We start with how you fish, cruise or work aboard, then help you choose equipment that fits your needs and existing systems.
- Attention behind the helm.
- Clean wiring, thoughtful routing and clear labeling matter just as much as the screen you see at the helm.
- Clear expectations before work begins.
- We discuss scope, estimated labor and equipment choices up front. Additional labor is approved before proceeding.
- Local installation or equipment shipped to you.
- Choose mobile service in our Pacific Northwest service area, or request an equipment quote with drop shipping on eligible products.
LOCAL KNOWLEDGE. MOBILE SERVICE.
From your marina
to your next fishing trip.
Based in Portland, serving boats along the Columbia and Willamette rivers and out to the coast.
Portland St. Helens Astoria Ilwaco
Service by appointment. Let us know your marina or vessel location so we can confirm travel and scheduling.
LET'S GET STARTED
What's next
for your boat?
Tell Bryan what you need. A repair, a complete refit or a new piece of equipment—we'll help you find the next step.
971-363-9745 ↗sales@friendlymarine.comPrefer to talk? Tap the number to call.
A FEW GOOD QUESTIONS
Can I buy equipment without booking installation?
Yes. Request an equipment-only quote and include your shipping ZIP. We will confirm eligible drop shipping, price and availability before you order.
Can you help me choose compatible equipment?
Yes. Include your current equipment model numbers, boat details and what you want the new system to do.
Do you come to my boat?
Friendly Marine provides mobile service throughout the listed service area by appointment. Travel costs and scheduling are confirmed for your location.